Student Recruitment, Engagement & Retention
Enhance recruitment strategy, prevent churn and improve student outcomes
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TRANSFORMING HIGHER EDUCATION DATA PROCESSES

TRANSFORMING HIGHER EDUCATION DATA PROCESSES

Traditionally, Higher Education Institutions have not had established business practices based on supporting data. Increasingly, there has been a paradigm shift towards treating students as customers. This means getting the right students enrolled as well as maximising the engagement of the students by providing them with the best quality experience. This is a mutually beneficial goal, as the institution retains more student fees and the students receive the best quality experience whilst studying. The challenge revolves around developing data processes that can determine which students are most likely to be the best fit as well as identifying those students who are likely to drop out so that you can assign more resources towards them to prevent this.
Student Recruitment and Engagement

THE ALTERYX SOLUTION

THE ALTERYX SOLUTION

Billigence has developed a system of predictive analytics using our software partners Alteryx.

For student recruitment, utilising various data components (such as demographic information and test scoring information) and then mapping out data processes with Alteryx, Billigence can create a model that will better predict which students are the most appropriate to enrol for a course. Alteryx allows for this analysis to be done quickly, which is vital due to clearing time. You want to be able to pick from the best as soon as possible.

Using various collected data (such as attendance data and utilisation of resources data), a student retention model can be developed. This model can sort students into ‘at risk’ categories based on their levels of attendance, utilisation of campus resources and other factors. This allows for planners to understand what groups of students are exhibiting signs that they will drop out, and can indicate that they may need extra resources or guidance to prevent this.

IMPLEMENTATION APPROACH

THE ALTERYXSOLUTION

Advantages

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